customers and noncustomers, especially
Play with your physical workplace
in a way that sends positive "body language" to employees and
Think "verbs", not "nouns" in
your product and service offerings so that you create wonderful
experiences for everyone who comes into contact with your company or
Break rules and "fail forward"
is part of the
culture, and little setback is
Stay human, scale your
organizational environment so that there's room for
to emerge and thrive.
Build bridges from one department
to another, from your company to your prospective customers, and
ultimately from the present to the future.