Innovation Strategies

Deciding If Your Innovation Portfolio Has Enough Stretch

Lessons from Silicon Valley Companies

Adapted from Relentless Growth by Christopher Meyer


Innovation Portfolio Silicon Valley Companies (case studies) Radical vs. Incremental Innovation Strategic Alignment Technology Roadmaps Balance


Corporate Leader

Leading Innovation

Innovation Leader Quotes

Innovation Strategies

Systemic Innovation

The Art and Discipline of Strategic Innovation

Technology Innovation

Innovation Strategy Quotes

Innovation Portfolio

3 Criteria To Assess Your Innovation Portfolio

3 Strategies of Market Leaders

Venture Strategies

Radical Innovation

New-to-the-World Product Development

Radical Project Management

Fuzzy Front End and Fuzzy Logic




Balanced Innovation Portfolio

Achieving the Right Balance Between Stretch and Strategic Fit

The first test for any innovation portfolio is achieving the right balance between stretch and strategic fit. If you engage in hyperreactiveness thinking and continually react to the latest market or technological trend, rather than following a course until there is a significant reason to change, you’ll fail. The key to avoiding such short-term thinking is to maintain strategic alignment and test the assumptions that drive new products and service decisions as you make these choices.

  1. Balance between revolutionary and evolutionary initiatives. First, Silicon Valley companies assess the overall balance between revolutionary and evolutionary projects. The ultimate arbitrator of portfolio stretch is the innovation leaders’ judgment, experience, intuition, and luck.

3 Strategies of Market Leaders

  1. Internally, corporate leaders constantly ask, if we executive our portfolio successfully, where will this position our company a year or two from today?

  2. Externally, Silicon Valley executives test their portfolios through their network of contacts, augmented with technical conferences, trade shows, analysts’ reports, and venture capitalist briefings. The real challenge is learning not just what others are working on but what level of success they’ve achieved.

  1. Monitoring and roadmapping. Silicon Valley companies constantly monitor technology developments that are independent of product and service initiatives. They maintain roadmaps that define the next technologies they will pursue and the requisite timing of each.


The companies match these technology roadmaps to their product roadmaps to ensure that the two are synchronized. By doing so, they track always at leas two generations of technologies, products, and services. Technology roadmaps identify technologies and define a migration path from one to another, as well as within the company. Core technology developments that take longer are separated from shorter product and service initiatives.





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Lessons from Silicon Valley Firms