For each option that
you present to the potential customer, provide a
Your value proposition should be
something that can be conveyed in three to five bullet points,
three to five sentences, or spoken in thirty seconds or less.
You should be precise and succinct. Present the value
proposition from the customer point of view. For example, rather
than say "we ship in three to five days", you could say "the
product will typically arrive at your door in three to five
days". Rather than say "we have the fastest process", you could
say "our process is fast, so you get results faster".
value proposition typically contains the essential elements
of Feature, Advantage,
Benefit, Image and Offer. This is a
reference to a specific important feature of your offer, the
advantage as compared to the competition, and the benefit to
the customer. The Image refers to a photograph or diagram.
The Image is an important element of your value proposition,
as people will generally remember an image more readily than
words. Images convey feeling, and typically depict a
lifestyle example of the customer enjoying the benefits of
the feature's advantage. The Offer is a call to action. Give
your customer an offer to buy, and let them know
specifically how to conduct the purchase. Examples of the
order call to action are "buy now", "limited time discount"
or a number to call to place the order by phone.