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Answer
the following questions in each category. than think of additional
SWOT statements specific to you and
your business. To gain an even broader picture, once
you complete the
SWOT Analysis, run through it again as though you are one of
your competitors. Obviously, you will have less inside information
on this perspective, but
flipping the point of view
to another business owner with a
different set of apparent strengths and weaknesses might give you
some interesting insights. Keep your answers short, simple,
specific, and realistic.
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Strengths
strongest business asset?
Do you consider your
team strong? Why?
What do you offer that makes you
stand out from the rest?
What
unique resources
do you have?
Do you have any specific marketing
expertise?
Do you have a broad
customer base?
Additional strengths
Weaknesses
-
What can be improved?
-
In what areas do your
competitors
have the edge?
What necessary expertise / manpower
do you currently lack?
Do you have
cash flow
problems?
Are you relying primarily on just a
few clients or customers?
Additional weaknesses
Opportunities
Threats
competition doing that
you're not?
What challenges can be turned into
opportunities?
Are external economic forces
affecting your bottom line?
Additional threats
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Did you consider...?
The following might be strengths or
weaknesses for you. If you have not included them in your SWOT
Analysis, consider if – and where – they should be added:
location; web presence; company image;
quality; service;
pricing.
The following are additional items to
consider, if you haven't, as potential opportunities or threats:
price wars; technology shifts;
mergers
(your or a competitor's merger opportunities, plans, or
progress);
joint ventures
(your or a competitor's joint venture
opportunities, plans, or progress)
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