The six principles drive the successful formulation and execution of Blue Ocean Strategy. These principles attenuate the six risks.





Formulation Principles


Risk Factors


① Reconstruct market boundaries


Search risk


② Focus on the big picture, not the numbers


Planning risk


③ Reach beyond existing demand


③ Scale risk


④ Get the strategic sequence right


Business Model risk




Evaluation Principles


Risk Factors


⑤ Overcome key organizational hurdles


⑤ Organizational risk


⑥ Build execution into strategy


Management risk





Implementation of Blue Ocean Strategy









INNOBALL Innovation Brainball strategic simulation game

INNOBALL (Innovation Brainball) strategic simulation game helps implement Blue-Ocean strategies successfully by reducing risks and  enhancing implementation capabilities.

  Blue Ocean strategy implementation - INNOBALL Innovation Brainball strategic simulation game







Vadim Kotelnikov quotes

Example of successful implementation of Blue-Ocean Strategy

icon logo Vadim Kotelnikov  Vadim Kotelnikov


Blue Ocean Strategy implementation example - Innompic Games

It's actually more than a Blue-Ocean business, it is a Blue-Planet business it's a civilizational breakthrough!

Blue Ocean Strategy successful implementation example Innompic Games World'sl #1