Strategies
Competing
Blue Ocean Strategy
Six Principles and Six Risks
Source: Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne
3 Strategies of Market Leaders
The six principles drive the successful formulation and execution of Blue Ocean Strategy. These principles attenuate the six risks.
Principles
Risk Factors
Formulation Principles
Reconstruct market boundaries
Focus on the big picture, not the numbers
Reach beyond existing demand
Get the strategic sequence right
Evaluation principles
Overcome key organizational hurdles
Build execution into strategy
Search risk
Planning risk
Scale risk
Business model risk
Organizational risk
Management risk
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