Strategy Formulation

Five Strategic Questions

You Should Ask to Understand Where Your Business Is Going

Lessons from Jack Welch, Former CEO of GE

  1. What does your global competitive environment look like?

  2. In the last three years, what have your competitors done?

  3. In the same period, what have you done to them?

  4. How might they attack you in the future?

  5. What are your plans to leapfrog over them?

Competitive Strategies: 2 Types