Your Competitive Strategies

Basic Requirements

Your entry ticket to the competition game

Your Survival Strategy

Staying alive

Your Market Leadership Strategy

Targeting market leadership

Winning and Retaining Customers

Customer Value Proposition

Low cost/benefit ratio

Creating higher customer value and positioning

Marketing Strategy

Mass marketing

Differentiation

Customer Satisfaction

Customer service

Customer intimacy, Value innovation

Product/Service Innovation

New attributes & Line extensions

New product categories, New brands, and Speed

Building Your Competitive Advantage

Strategic Growth Focus

Building resources

Building distinctive capabilities

Innovation

Linear

Systemic

Technology Innovation

Incremental Innovation

Radical innovation & Venture strategies

Process Innovation

Functional improvements

Enterprise-wide Business Process Management

Business Innovation

Perfecting traditional business model

Adaptability, creating new business models