Set a Common Goal
Mobilize your people around
a common goal. Help them feel a part of something genuine, special, and important, and you'll inspire real passion and loyalty.  >>>

Communicate Commitment
Invest in mutual long-term goals by hiring ahead of the game and
communicating this commitment to your people.  >>>

Facilitate Personal Growth
Cultivate commitment to personal growth.  Success isn't static – and your culture shouldn't be either. Pay attention to what your best people are achieving, and build an infrastructure that
rewards mastery. The best way to keep the most talented people is to allow their jobs to change with them. Sometimes, reducing their responsibilities will give them the space to tackle new opportunities and to expand – and your business will expand too.

Inspiring Culture: 5 Elements

Encourage people to take risk
Do your best to make sure that people
aren't afraid of the possibility of failure, do a lot of experiments and learn from failures.  >>>

 

 

Get Involved
Even if you can't go on sales calls, or drop by meetings, use e-mail or the Internet to stay in touch with people at all levels of the organization and especially with those in faraway locations whom you don't see as often as you'd like. Think of this as a way of immersing yourself in real information, with real people, that will allow you to react in real time.  >>>

  

Tom Kelley innovation advice

Create hot teams, not dull teams. A hot team is infused with purpose, personality, and a great passion about doing great things together.

Tom Kelley

IDEO

Vince Lombardi advice quotes

Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.  >>>

Vince Lombardi

Richard Branson advice

There’s no magic formula for great company culture. The key is just to treat your staff how you would like to be treated.

Richard Branson

Virgin

Konosuke Matsushita advices

Deal with your staff and employees as co-workers. Trust and serve them.  >>>

Konosuke Matsushita

Panasonic

Steve Jobs advices

We're structured like a start-up. We're the biggest start-up on the planet. And we all meet once a week to discuss our business.

Steve Jobs

Apple