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Defrost a hardened
status quo:
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Establish a sense of urgency
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Create the guiding coalition
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Develop a
vision and strategy
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Communicate the change vision
Introduce new practices:
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Empower a broad base of people to take action
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Generate short term wins
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Consolidate gains and producing even more change
Ground the changes in
the culture, and making them stick:
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Institutionalize new approaches in
the
corporate culture
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