Defrost a hardened
status quo:
① Establish a sense of urgency
② Create the guiding coalition
③ Develop a
vision
and
strategy
④ Communicate the change vision
Introduce new practices:
⑤
Empower
a broad base of people to take action
⑥
Generate short term wins
⑦
Consolidate gains and producing even more change
Ground the changes in
the culture, and making them stick:
⑧ Institutionalize new approaches in
the
corporate culture |