Intrapreneur's Ten Commandments
Gifford Pinchot is a speaker,
consultant and author of the bestselling classic
Intrapreneuring: Why You Don't Have to Leave the Corporation to
Become an Entrepreneur, and The Intelligent Organization,
co-written with his wife Elizabeth Pinchot. He leads the firm
Pinchot & Company, which trains intrapreneurial teams to
succeed, helps managers to better foster innovation, and designs
reward systems that encourage innovation and wise long-term
Intrapreneur's 10 Commandments
Come to work each day
willing to be fired
Circumvent any orders aimed
Do any job needed to make
your project work, regardless of your job description
Find people to help you
intuition about the people you choose, and work only with the
Work underground as long as
you can Ė publicity triggers corporate immune mechanism
Never bet on a race unless
you are running it.
Remember it is easier to
forgiveness than for permission.
Be true to your
be realistic about the ways to achieve them.
Honor your sponsors.
10 Commandments of Innovation
Leader: 4 Specific Attributes
The term 'intrapreneur'
was credited to Gifford Pinchot III by Norman Macrae in the
April 17, 1982 issue of The Economist.
In 1992, The
American Heritage Dictionary acknowledged the popular use of a
new word, intrapreneur, to mean "A person within a large
corporation who takes direct responsibility for turning an idea
into a profitable finished product through assertive risk-taking
Intrapreneurship is now known as the practice of a corporate
management style that integrates
innovation approaches, as well as the reward and
that are more traditionally thought of as being the province of
Intrapreneuring in Action
Based on the authors'
experience helping companies launch over 400 new products and
businesses, Intrapreneuring in Action gives managers at
all levels examples and instructions on how to identify people
within their organizations who behave like entrepreneurs. It
also explains how to avoid classic mistakes while creating a
climate that encourages intrapreneurship and directs
intrapreneurial energy toward company goals.