I'm getting tired of writing about lies, so today I'm covering truths. Specifically, the truths of innovation.

I hold these truths to not be self-evident; hence we see so little innovation.



Truths 1, 2, 3

Truths 4, 5, 6

Truths 7, 8, 9

Jump to the next curve

Don't worry, be crappy

Churn, baby, churn

Don't be afraid to polarize people

Break down the barriers

“Let a hundred flowers blossom”

Think digital, act analog

Never ask people to do what you wouldn't do

Don't let the bozos grind you down





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Jump to the next curve
Too many companies duke it out on the same curve. If they were daisy wheel printer companies, they think innovation means adding Helvetica in 24 points. Instead, they should invent laser printing. True innovation happens when a company jumps to the next curve – or better still, invents the next curve, so set your goals high.  >>>

Value Innovation: Yin-Yang Strategies

Don't worry, be crappy
An innovator doesn't worry about shipping an innovative product with elements of crappiness if it's truly innovative. The first permutation of a innovation is seldom perfect – Macintosh, for example, didn't have software (thanks to me), a hard disk (it wouldn't matter with no software anyway), slots, and color. If a company waits – for example, the engineers convince management to add more features – until everything is perfect, it will never ship, and the market will pass it by.

Churn, baby, churn
I'm saying it's okay to ship crap – I'm not saying that it's okay to stay crappy. A company must improve version 1.0 and create version 1.1, 1.2, ... 2.0. This is a difficult lesson to learn because it's so hard to ship an innovation; therefore, the last thing employees want to deal with is complaints about their perfect baby. Innovation is not an event. It's a process.






Examples of Radical Innovations

Innompic Games as a Civilizational Breakthrough    Magnetic Tomography Technology by Transkor


Guy Kawasaki is a managing director of Garage Technology Ventures, the former chief evangelist of Apple, the author of many books, and Co-founder at Truemors. Truemors is a web site that enables people to "tell the world." It is an eclectic collection of news, trivia, and rumors that is submitted by and rated by people. The big picture is that it represents another chapter in the "democratization of information."

10 Commandments of Innovation 

DOs and DON'Ts of a Successful Innovator

The Art of Rainmaking

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