Work Stream 1: The Basics of Building a Business

1. Target Your Customer

2. Understand Buying Behavior and Competition

3. Determine Customer Value Levers – What Motivates People To Buy

4. Build a Relevant Brand

5. Create a Product, Program or Service

6. Build an Infrastructure to Operate and Sell

Work Stream 2: Generating Revenues

1. Build Promotions and Partners (Affiliates) – Engage Your Customers

2. Send Your Promotions and Measure Responses

3. Do Follow-Up Promotions

4. Fulfill with Excellence

5. Sell Deeper

6. Sell Broader