Customer Success

Retaining Customers

Brand Management : How To Achieve Customer Loyalty

By Joe Marcony, the author of Brand Marketing

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Personal Brand


Word-of-mouth advertising is perhaps the most effective way of advertising. Loyal brand users make excellent endorsers. There is a certain unique pride that comes through when the Customer expresses the sentiment, "That's my brand."

Ultimately, successful brand building involves identifying with the customer's desires and giving what he or she wants as to value (price and quality) plus the characteristics of image being sought, aspired to or accepted.

Customer Value Creation: Yin-Yang Strategies

Building brand loyalty involves continuing to serve a customer in a satisfactory way. Research is the key. People's tastes change. Know when and how you must change with them to remain their brand of choice, their anchor in the sea of change.

Consider these points:


Vadim Kotelnikov advice quotes

Love for customers is the springhead of the cascade of innovations and the river of revenues >>>

Vadim Kotelnikov


Steve Jobs advices

Our job is to take responsibility for the complete user experience. And if itís not up to par, itís our fault. >>>

Steve Jobs


Konosuke Matsushita advices

Companyís vision must be driven by 
the aspirations of its customers. 

Konosuke Matsushita


Jeff Bezos advice

It's our job every day to make every important aspect of the customer experience a little bit better.

Jeff Bezos