Excerpts from The Art of War by Sun Tzu

Strengths and Weaknesses


Sun Tzu, the Author of THE ART OF WAR

The Sun Tzu's 'The Art of War' is one of the world's best books on strategy and competition. It was written in app. 500 B.C. and established itself as the leading treatise on confronting and defeating opponents through superior strategy.

For over twenty-five hundred years, it helped its readers find competitive advantage using the secrets of Sun Tzu. Its competitive methods work extremely well. 'The Art of War', the first of the military classic, offers a distinct philosophy on how to discover the path to success. This philosophy works in any competitive environment where people find themselves contesting with one another for a specific goal.

O divine art of subtlety and secrecy! Through you we learn to be invisible, through you inaudible; and hence we can hold the enemy's fate in our hands.


Carefully compare the opposing army with your own, so that you may know where strength is superabundant and where it is deficient.

Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.

You may advance and be absolutely irresistible, if you make for the enemy's weak points; you may retire and be safe from pursuit if your movements are more rapid than those of the enemy.

You must know the battle ground. You must know the time of battle. You can then travel a thousand of miles and still win the battle.

The enemy should not know the battleground. He shouldn't know the time of battle. His left will be unable to support his right. His right will be unable to support his left. His front lines will be unable to support his rear.


His rear will be unable to support his front. His support is distant even if it is only ten miles away. What unknown place can be close?

Control the balance of forces. The enemy may have many men but they are superfluous. How can they help him to win?

Be skilled in attacking give the enemy no idea where to defend. Be skillful in your defense give the enemy no idea of where to attack.

Make war without a standard approach. Manage your military position like water. Water takes every shape. If you follow the enemy's shifts and changes, you can always win. We call this shadowing.

Fight five different campaigns without a firm rule for victory. Use all four seasons without a consistent position. Your timing must be sudden. A few weeks determine your failure or success.



"The Art of War" by Sun Tzu

5 Things You Must Know To Win

Competitive Position  & Effective Competitor


Planning an Attack

SWOT Analysis

SWOT Analysis for Start-Up Firms

Competitive Strategies: 2 Types

Sustainable Competitive Advantage

Competitive Strategy: 5 Strategic Questions

Effective Competing

Creating Competitive Disruption: 7 Strategies

Barriers To Entry

Competitive War Games

Strategic Management

Business Strategies

3 Strategies of Market Leaders

7-Part Competitive Strategy of Microsoft

Blue Ocean Strategy: 6 Principles and 6 Risks

Fast Company

Corporate Leader

Competing Skills

Top 10 Requirements To Be a Great Strategic Thinker

Cultural Intelligence

Competitive Advantage: US versus Japanese Firms

Cross-Cultural Differences: Chinese vs Americans



  Ten3 Mini-Courses

Strategic Management  (75 slides)

Sustainable Competitive Advantag(40 slides)

Cultural Intelligence & Modern Management  (e-book)



6 Smart & Fast Mini-courses

470 slides with executive summaries