How To Write a Great Story


Two Principal Attributes of Good Headlines


Victor Schwab



Good headlines should have the following two principal attributes:

① They select, from the total readership of the publication, those readers who are (or can be induced to be) interested in the subject.

② They promise them a worthwhile reward for reading it.



The headline is like a flag being held by up by a flagman alongside a railroad track. He is using it to try to get the immediate attention of the engineer of an approaching train - so that he can give him some kind of message. The message on the flag must be persuasive enough to compete with all the other destructions. It must capture attention.






Dale Carnegie

A talk is a voyage... Cut out modifiers. Cut out connectives. Begin with words that demand attention.



Vadim Kotelnikov teachings

Amaze your audience! Help your readers stretch and grow.

Speak from your soul, and every soul will open up and respond.

Vadim Kotelnikov personal logo brand




"To be creative means to be in love with life. You can be creative only if you love life enough that you want to enhance its beauty, you want to bring a little more music to it, a little more poetry to it, a little more dance to it." ~ Osho




Kurt Vonnegut advice

Use the time of a total stranger in such a way that he or she will not feel the time was wasted.



Winston Churchill advice

A good speech should be like a woman's skirt; long enough to cover the subject and short enough to create interest.

Winston Churchill



"If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time − a tremendous whack."






Woody Alled quotes

When I was kidnapped, my parents snapped into action. They rented out my room.  >>>