1 |
Believe in your
vision and
your business. Commit to it |
If you
–
and your
people
–
love what you do, you'll try to do it the best you possibly can.
→
The Power of Passion |
2 |
Define
shared values
and
let values rule |
As
Steve Jobs, the co-founder of Apple
Computer, put it, "The only thing that works is
management by values. Find people who are competent and really
bright, but more importantly, people who care exactly about the same
things you care about."
→
Matsushita's 7 Principles of Management |
3 |
Build and
synergize
your
corporate capabilities |
Corporate capabilities are the basis of your
sustainable competitive advantage.
They help
your business achieve its
vision
and
strategy. Focus on
distinctive capabilities that cannot be copied by your competitors.
→
Competitive Strategies |
4 |
Focus on your customer |
Create a customer-centric
business model.
Practice
customer-driven innovation.
Stay close to your customers,
listen to, and
partner with them
if you wish
to
create superior
customer value.
→
Value Innovation: Yin-Yang Strategies |
5 |
Create a
winning organization |
Cultivate leaders. Create hot
teams,
inspire,
energize, and
empower employees. Create an
adaptive organization.
Create an
inspiring culture. Search for
synergies.
Leverage diversity.
→
9
Signs of a Losing Organization |
6 |
Reinvent your business
continually |
Work on your business.
Set
stretch goals.
Search for new opportunities. Facilitate
cross-pollination of ideas. Make
brainstorming
a religion.
→
Smart Business
Architect |
7 |
Surprise markets and competitors by
introducing
disruptive products
|
Encourage creativity and
radical idea generation.
Challenge assumptions,
break rules. Insulate
radical innovation
projects from corporate bureaucracy. Allow
experimentations. Give people
freedom to fail and start again more intelligently.
→
The Jazz of
Innovation: 11 Practice Tips |
8 |
Live speed |
Build a
fast company.
Think fast.
Make fast decisions.
Simplify
everything.
Eliminate bureaucracy.
Pursue opportunities faster than your competitors.
→
3
Strategies of Market Leaders |
9 |
Institutionalize innovation
|
Establish
culture supporting innovation,
innovation processes
and
metrics. Create
cross-functional teams
driving innovation, provide
strategic alignment
and necessary resources.
→
Innovation-friendly
Organization |
10 |
Make business fun
|
Business today is about
passion,
fun, and winning.
Don't take
yourself and your business too seriously.
Get less formal. Make fun part of your culture.
Establish
creative chaos environment. Celebrate success. |