Composed by: Vadim Kotelnikov

Founder of Ten3 Business e-Coach and



Values being created

"Nearly 100% of innovation – from business to politics – is inspired not by "market analysis" but by people who are supremely pissed off by the way things are." – Tom Peters

"The perfect computer has been developed. You just feed in your problems and they never come out again." – Al Goodman

   Yin-Yang of Entrepreneurial Creativity

Targeted market

"An idea that is not dangerous is unworthy of being called an idea at all."  – Oscar Wilde

"I like nonsense – it wakes up the brain cells." – Dr. Seuss

"A conference is a gathering of important people who singly can do nothing, but together can decide that nothing can be done." – Fred Allen

Brief history

"Heavier-than-air flying machines are impossible." – Lord Kelvin, President, Royal Society, 1895

"Who the hell wants to hear actors talk?" – H.M. Warner, Warner Brothers, 1927

"Computers in the future may weigh no more than 1.5 tons." – Popular Mechanics, forecasting the relentless march of science, 1949

"The Internet? We are not interested in it." – Bill Gates, 1993

   3 Strategies of Market Leaders

Milestones completed and future plans

"If at first the idea is not absurd, then there is no hope for it." – Albert Einstein

"All great discoveries are made by mistake." – Young's Law

   Failure as a Stepping Stone to Success

"Everything that can be invented has been invented." – Charles H. Duel


Innovation Management Team

"Few great men would have got past personnel." – Paul Goodman

   Be Different and Make a Difference!

"Since we live in an age of innovation, a practical education must prepare a man for work that does not yet exist and cannot yet be clearly defined." – Peter Drucker

"The leaders say: "Let's be more innovative." The staff says: "Bravo. When do we start?" The mid-level managers say: "Wait a minute, let's think about that. What about… and …? Have you REALLY thought it through? Does this mean I have to change?"" – Claude Legrand

Growth Strategy


"I can't understand why people are frightened of new ideas. I'm frightened of old ones." – John Cage

"If you understand it, it's not innovation." – Vadim Kotelnikov

"If facts conflict with a theory, either the theory must be changed or the facts." – Benedict Spinosa

Operational plan

"Good artists copy, great artists steal." – Pablo Picasso

"The secret to creativity is knowing how to hide your sources." – Albert Einstein

"The secret to inventiveness is doing many diverse tings at a time – continually and chaotically." – Vadim Kotelnikov

"The ultimate inspiration is the deadline." – Nolan Bushnell

Development risk

"The human mind treats a new idea the same way the body treats a strange protein; it rejects it." – P.B. Medawar

Humorous Tips: How To Prevent Innovation

Risk management strategy

"We all agree our theory is crazy, but is it crazy enough?" – Niels Bohr

"The best way to kill creativity in a team is letting the boss speak first." – Victoria Holtz

Growth risk

"The more you measure and motivate based on innovation, the less likely you will have a truly innovative culture." – Stephen Shapiro

   Inspiring Culture: 5 Pillars

Risk management strategy

"If you're not failing every now and again, it's a sign you're not doing anything very innovative." – Woody Allen

"The way to succeed is to double your failure rate." – Thomas J. Watson

   The Jazz of Innovation: 11 Practice Tips

Other risks

"No one except lucky owners of coffee grounds can predict the future." – Vadim Kotelnikov

"Inside every small problem is a large problem struggling to get out." – The Schalkner Converse to Hoare's Law of Large Problems

Risk management strategy

"To err is human, but to really foul things up you need a computer." – Paul Ehrlich




"Consistency is the last refuge of the unimaginative." – Oscar Wilde

"People buy more weight loss books/diets (tools) than all other books, yet people are fatter than ever. Why? Most diets do not address the psychological reasons (mindset) for eating. The same holds true for innovation." – Stephen Shapiro

"The use of solar energy has not been opened up because the oil industry does not own the sun." – Ralph Nader


"Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats." – Howard Aiken

   Competitive Strategies

Marketing strategy

"Everything popular is wrong." – Oscar Wilde

"You can have any color you want, as long as it's black." – Henry Ford

"It is difficult to produce a television documentary that is both incisive and probing when every twelve minutes one is interrupted by twelve dancing rabbits singing about toilet paper." – R. Serling

Funds Required and Uses

"Nothing ever get build on schedule or within budget." – Cheops's Law

"Under budgetary pressure (arbitrary or not) it is truly remarkable how many options one discovers one can do without." – James R. Schlesinger

"The greater the funding, the longer it takes to make the mistake." – Murphy's Law

Financial Projections

"I think there is a world market for maybe five computers." – Thomas Watson, Chairman of IBM, 1943

"To make a million, start with $900,000." – Morton Shulman

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Inspirational Business Plans

Successful Innovation


Innovation vs. Operations

The Art of Innovation: 9 Truths

Entrepreneurial Creativity

Innovation Management

6 Barriers to Creativity and Innovation

29 Obstacles To Innovation

The Jazz of Innovation

Innovation Football

Leading Innovation

Techniques for Fast Evaluation of Ideas

Radical Project Management (RPM)


Humorous Business Plans

Smart Success

Great Communicator

Financial Success

Success In Love

Successful Marriage

Jokes and Humorous Quotes

Business, Science, Technology

10 Ways To Murder Creativity

16 Ways To Prevent Commercialization of R&D Results

Exhibition of Funny Inventive Designs

7 Phases of a Project

50 Rules of Project Management


Free Micro-course

10 slides

The Jazz of Innovation


Free screen saver

25 slides

Smart Innovation