Success Secrets

How To Make Better Decisions

How To Do Something Relatively Reasonable Most of the Time


By: Stephen Kraus

Dr. Stephen Kraus, President, Next Level Sciences, is one of the world's foremost success scientists. Author of many books and articles, Steve's insights on motivation and success are regularly quoted in the media, and his research is cited in major psychology textbooks. He's even been called a combination of Tony Robbins and Mr. Spock because of his scientific approach to the psychology of success. Steve has a Ph.D. in social psychology from Harvard University, and twice won Harvard's award for teaching excellence.

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1. Don't weigh "extreme outcomes" too heavily in your decisions


We often exaggerate how likely "extreme outcomes" are because we frequently see vivid examples of them in the media. Extreme outcomes generate many news headlines, regardless of whether those outcomes are good (winning the lottery) or bad (a horrible death from dramatic causes like earthquakes, tornados, and terrorism). The more something is on the news, the more likely it seems. Winning the lottery seems more likely than it is because we see TV interviews with winners, but never with losers. Dying in a natural disaster or airplane crash seems more likely than it is because those events make headlines. Dying in a car crash or a swimming pool (falsely) seem much less likely than they are because they don't generate headlines.

  • Bottom-line: For making better decisions, don't assume that extreme outcomes are as likely as they first seem.

  • Example: Suppose you are considering whether or not to start a business. As you weigh the pros and cons, avoid placing too much psychological weight on extremely positive outcomes (your company goes public right away, making you an instant zillionaire) or extremely negative ones (you bankrupt yourself and create an Enron-like disaster). "Middle ground" options at both ends are much more likely.

2. Consider failure as well as success


For the most part, we think about success. We make plans for success. Our plans may not be great, and we may typically take insufficient action to get what we truly want, but for the most part, we are mentally focused on success. In fact, setting "approach" goals that focus on what we want to achieve is a key goal-setting principle fortunately, as I review in my book, over 80% of goals are "approach" goals rather than "avoidance" goals.

This relatively single-minded focus on success has many psychological consequences some good and some bad. Research has shown that just thinking about an outcome makes it seem more likely, because we then think about all the ways that it might happen. As a result, we plan for success, and typically make life decisions expecting success. Unfortunately, in life, failure is an all-too-common occurrence. Divorce is just as common as staying married. Losing weight is great, but it's much less common than trying-and-failing to lose weight. Living paycheck-to-paycheck and wrestling with credit card debt is more common than great wealth. The list goes on.

  • Bottom-line: For making better decisions, consider possible negative outcomes in addition to positive ones, even if they don't seem likely at first.

  • Example: Me. I'm a positive guy. Usually that works for me. But not always. When I recently launched a joint venture with a colleague, I knew I would work hard, and I expected success. But I didn't consider that my partner not work hard and quickly quit, wasting a great deal of my time. I assumed success, so I didn't see the early warning signs of failure. Had I considered that possible negative outcome from the start, I would have managed my time and that partnership much differently.

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3. Get input from others

The "planning fallacy" is the tendency of people to vastly underestimate how long certain activities will take. Again, we expect success, we expect things to go well, and we expect things will come our way quickly and easily. But those around us are often better able to make judgments about how likely certain outcomes are, and how quickly/easily we can achieve them.

  • Bottom-line: For making better decisions, have a friend or family member review your assessment of how likely outcomes are, and how happy they would make you.

4. Beware "happily-ever-after" thinking

Strange-but-true: people aren't always good at predicting what will make them happy. "Happily-ever-after" thinking is the belief that accomplishing goal X will lead to massive, lasting happiness. It's common, and almost always an illusion.

  • Bottom-line: Learn to understand the true sources of your happiness. More often than not, happiness comes from making progress toward valued goals. It may seem odd, but actually accomplishing goals often leads to a psychological let-down and a feeling of "Is that all?"

  • Example: Virtually everyone. From time to time, virtually everyone falls into the trap of thinking "My life would be perfect if only I _____" (fill in the blank: meet my soulmate, get rich, get that promotion, etc.). Instead, remember the truth in the old saying: "It is good to have an end to journey toward, but it is the journey that matters in the end." (Ursula LeGuin)

5. Get over the "fear of success"

I've always felt this notion was over-rated. People talk themselves into not taking action because "If I do, then one great thing after another will happen, and soon I'll be a great success, and I just can't handle that." Uh, right. First, these folks are greatly over-estimating how likely success is (and how easily it will come), as well as underestimating how happy it will make them. Does this "fear" hold some people back? Yes. Should it? No. They should get over it, take action, and recognize that the much more likely "moderate" successes they will experience will make them happier than being paralyzed by fear.

"The heart has its reasons of which reason knows nothing."

Blaise Pascal

"The more you reason, the less you create."

Raymond Chandler

"Ours not to reason why, Ours is but to do and die."

Alfred Lord Tennyson

"The way to see by Faith is to shut the Eye of Reason."

Benjamin Franklin

"Fix reason firmly in her seat, and call to her tribunal every fact, every opinion."

Thomas Jefferson

 "Errors of opinion may be tolerated where reason is left free to combat it."

Thomas Jefferson

"Trust your instinct to the end, though you can render no reason."

Ralph Waldo Emerson

"What a piece of work is a man, how noble in reason, how infinite in faculties, in form and moving how express and admirable, in action how like an angel, in apprehension how like a god."

William Shakespeare

"We know what happens to people who stay in the middle of the road. They get run over."

Aneurin Bevan

"Once you make a decision, the universe conspires to make it happen."

Ralph Waldo Emerson

"It doesn't matter which side of the fence you get off on sometimes. What matters most is getting off. You cannot make progress without making decisions."

Jim Rohn

"When making a decision of minor importance, I have always found it advantageous to consider all the pros and cons. In vital matters, however, such as the choice of a mate or a profession, the decision should come from the unconscious, from somewhere within ourselves. In the important decisions of personal life, we should be governed, I think, by the deep inner needs of our nature."

Sigmund Freud

"There is no more miserable human being than one in whom nothing is habitual but indecision."

William James

"It is in your moments of decision that your destiny is shaped."

Anthony Robbins

"The truth is that many people set rules to keep from making decisions."

Mike Krzyzewski

"It's not hard to make decisions when you know what your values are."

Roy Disney

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