What is Your Competitive Disruption Strategy?

Competitive Strategies: 2 Types

The principles of competitive disruption can help you create temporary competitive advantage and stand out from the competition by combining a vision of disruption with the capabilities necessary for disruption, and by obtaining advantage through tactics.



"A vision for disruption might be based on identifying ways in which customer satisfaction can be improved, and by understanding the opportunities available through changes in technology and lifestyle.

The two fundamental capabilities necessary to create disruption are speed and surprise.

Finally, competitive disruption should be delivered by constantly changing the rules of the game, using market communication to attract customers or confuse competitors, as well as using several weapons simultaneously, e.g. launching a new, improved product at a lower price," says Peter Skat-RÝrdam, the author of Changing Strategic Direction.




Competitive Disruption: 7 Strategies

By: R. D'Adveni, Author of Hypercompetition

Find new ways to improve customer satisfaction

Find opportunities through understanding trends of change

Develop ability to move quickly

Develop ability to surprise

Shift the rules of the game

Invest in strategic market communication

Attack with several competitive weapons simultaneously




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