Blue Ocean Strategy

Six Principles and Six Risks


Source: Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne




Strategic Management Blue Ocean Strategy Diffecentiation Strategies Competitive Strategies Creating Customers Blue Ocean Strategy Venture Strategies Value Innovation Blue Ocean Strategy vs Red Ocean Strategy

Yin-Yang of Value Innovation

3 Strategies of Market Leaders

The six principles drive the successful formulation and execution of Blue Ocean Strategy. These principles attenuate the six risks.


Risk Factors

Formulation Principles

Reconstruct market boundaries

Focus on the big picture, not the numbers

Reach beyond existing demand

Get the strategic sequence right

Evaluation principles

Overcome key organizational hurdles

Build execution into strategy


Search risk

Planning risk

Scale risk

Business model risk


Organizational risk

Management risk


Corporate Strategy: 2 Logics

Competitive Strategies: 2 Types

Sustainable Competitive Advantage


Corporate Strategy

6 Sigma vs. Blue Ocean Business Strategy

10 Essential Principles of Strategy

5 Competitive Strategy Questions

The Strategist's 15 Rules

4 Steps of Your Differentiation Strategy

Innovation Strategies

The Art and Discipline of Strategic Innovation

Opportunity-driven Business Development

7 Sources of Entrepreneurial Opportunities

Spotting Trends

Discovering Opportunities

Pursuing Opportunities

Entrepreneurial Leadership


Value Innovation

The Tao of Customer Value Creation

Radical Innovation vs Incremental Innovation

Creating Customers

Strategies of Market Leaders

Venture Strategies

Blue Ocean Strategy

Strategic Intent

Creating Competitive Disruption

Fast Company

7-Part Competitive Strategy of Microsoft

Radical Innovation

Managing Radical Innovation

Radical Project Management


PowerPoint Presentation

Blue Ocean Strategy




Recommended Textbook by Vladimir Kvint: The Global Emerging Market: Strategic Management and Economics




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