How To Create Amazingly Seductive Offers
Only a Moron Could Resist!


Dan Lok





Whip It Up #3

Make Your Offer As Risk-Free As Possible

"Doubting Thomas" is a Biblical figure… the Apostle who would not believe the resurrection of Jesus until he saw Jesus with his own eyes. But "Doubting Thomas" is also with us today, thousands of years later, alive and well and living in the hearts of consumers, both male and female.

Today, based on centuries of past experience, your prospects are very skeptical of sales offers. They don't trust the offer and they don't trust you. They’ve been burned too many times before. They’re afraid of making a bad decision.

Most importantly, they’re afraid of making a mistake. Very often, the fear of making a mistake is exactly is what prevents people from buying. So acknowledge that fear… face it head on… and then blow it out of the water by taking the risk off the shoulders of your prospect.

If you can turn the risk of loss from your prospects to yourself -- if you can say to consumers, "I'm the loser if you don't like what you ordered because I'll refund every penny you paid" -- you'll both end up winners.

Lots of offers have a "money back guarantee" and that takes away some of the risk. But, if you really want to explode a consumer's doubt, make your offer better than risk-free.




Here are two risk-removing offers. Which one gets your vote… in dollars?

30-Day Money-Back Guarantee. “Every one of our Widget Executive Pen and Pencil Sets comes with a 30-day money-back guarantee. If you don't find that you're writing better, writing faster, and writing neater with your Widget… if you are not completely satisfied with your purchase for any reason… simply return it within 30 days for a full refund of the purchase price.”

Lifetime Guarantee. “Every one of our Widget Executive Pen and Pencil Sets comes with a lifetime guarantee on the mechanics. Should your pen or pencil ever develop mechanical problems simply return it and we'll replace it with a new one. You have nothing to lose so order now...”

That lifetime guarantee is pretty powerful stuff isn’t it? Let's you envision yourself writing away happily for the rest of your days on earth.

Kinda makes you feel “safe” to order now, doesn’t it? So there you have it, the "easy as 1-2-3" ways to create an amazingly seductive offer no one person can refuse! They'll be calling you the Svengali of the Market in no time!

Remember though… use your powers for good!