Whip It Up #1
Don't Be A Victim of "Human Nature"
Get Readers to Act NOW
human nature to procrastinate. People need that extra
“nudge." If your prospect doesn’t take action the
instant he/she is finished reading your ad copy, there’s
a fat chance you’ll lose your prospect's enthusiasm,
interest, and ultimately the sale.
You can achieve immediate action by
either having a deadline or a limited quantity or preferably
Below is a good example:
Urgent! Time Sensitive Message…
It’ll cost you nothing to get
started. Plus, if you’re not satisfied… for any reason or no
reason at all… you’ll pay nothing ever
guaranteed! (Please read this entire message right away because,
this offer is extremely limited and may expire for good on
You can't afford to let your prospect “think about it.”
You don’t want them to wait till tomorrow, till the day after,
or even one extra minute because they might get distracted or
change their minds. You want them to whip out their plastics and
a mathematical formula you need to know:
Delay = Lost Sales.
And here's the flipside:
Fast Action =
State all the specific benefits they’ll get from taking
action now… Remind them what they will 'lose' or miss out by not
responding… Have a clearly defined time limit… Do everything you
possibly can do get them to ACT now!
You can also make your prospects stand-up and take
action now by making your bonuses a limited time offer… This
means if prospects order by a certain date, they’ll get a
bouquet of bonus stuff.
Which leads to
the next trick…