joint ventures with all sorts of different people and many of
them were a flat out
failure. Meaning they didn't build our list,
or help us grow our business.
Why? Because we had a lack of alignment
with either the partner or the tribe.
values, our language, and
our reasons for doing business did not match.
For example, our
mission is to use
business as a vehicle to
transform the world. And for many people,
that simply doesn't align. They are using business exclusively to
make money. Or they are using business as a vehicle to build their
When we've done
people who do not align with our mission and values, they never
work. And they definitely won't work for you either!
So always seek to do partnerships with
people who are deeply aligned with who you are and what you're up to
in the world. Take the time to get to know them, to have real
conversations with them, and make sure you are both in great