Ad Targeting

The practice of online advertisers attempting to reach (target) a specific desired consumer audience. Ad targeting helps advertisers boost the effectiveness and efficiency of their online advertising campaign by finding the right audience at the right time

Affiliate Marketing

A type of performance-based online marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

Augmented Reality (AR)

A live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input. With the help of advanced AR technology the information about the surrounding real world of the user becomes interactive and digitally manipulable.

Bring Your Own Device (BYOD)

The policy of permitting employees to bring personally owned mobile devices (laptops, tablets, and smart phones) to their workplace, and use those devices to access privileged company information and applications.

Cloud Computing

A model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g. networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.

Content Management System (CMS)

A computer program that allows publishing, editing and modifying content as well as maintenance from a central interface.

Content Marketing

Involves creating and posting free valuable content on various web sites online, while increasing exposure and awareness for your business, creating gratitude, building trust, and, ultimately, winning customers.

>>> See How To Create Attractive Headlines

Contextual Advertising

Contextual advertising is online advertising that is in tailored to its environment. The advertisements are selected and served by automated systems based on the content displayed to the page visitor.

>>> See How much you can earn as a publisher


Using ICTs and the internet to assist with the operation of a business.

Enterprise Resource Planning (ERP)

Business strategies and enabling software that integrate manufacturing, financial and distribution functions to dynamically balance and optimize enterprise resources and analysis capabilities for improved speed and efficiency. >>> ERP Implementation Tips


A markup language used for structuring and presenting content for the World Wide Web and a core technology of the Internet. In particular, HTML5 adds many new syntactic features such as video, audio, and canvas elements.

ICT for SMEs

Information and communication technology (ICT) for small- and medium-sized enterprises (SMEs), a guidebook by Vadim Kotelnikov


A person whose primary business is gathering, creating, and marketing and/or selling electronic information.

Information and communications technology (ICT)

The term ICT is often used as an extended synonym for information technology (IT), but is a more specific term that stresses the role of unified communications and the integration of telecommunications (telephone lines and wireless signals), computers as well as necessary enterprise software, middleware, storage, and audio-visual systems, which enable users to access, store, transmit, and manipulate information.

IT Governance

A responsibility of executives and the board of directors; consists of the leadership, organizational structures and processes that ensure that the enterprise’s IT sustains and extends the organization's strategies and objectives.

Internet of Things (IoT)

Refers to uniquely identifiable objects and their virtual representations in an Internet-like structure.

Key Performance Indicators (KPIs)

Indicators for performance measurement and evaluating the success of an organization or particular activities. Choosing the right KPIs relies upon a good understanding of what is important to the organization.

Mobile Banking

A system that allows customers of a financial institution to conduct a number of financial transactions through a mobile device such as a mobile phone or personal digital assistant. Mobile banking differs from mobile payments to the use of a debit or credit card.

>>> See Mobile Banking for SMEs: Adoption Catalysts

Open Source Software (OSS)

Computer software with its source code made available and licensed with a license in which the copyright holder provides the rights to study, change and distribute the software to anyone and for any purpose. Open-source software is very often developed in a public, collaborative manner.

Search Engine Marketing (SEM)

A form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

Social Media Marketing (SMM)

The process of brand marketing and gaining website traffic or attention through social media sites.

Social Network

A dedicated website or other application which enables users to communicate with each other by posting information, comments, messages, images, etc..

Social Networking Service

A web-based platform to build social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections.

Software as a Service (SaaS)

A software delivery model in which software and associated data are centrally hosted on the cloud. SaaS is typically accessed by users using a thin client via a web browser. SaaS has become a common delivery model for many business applications.

Solo Interpreneur

Solo interpreneur is a solo entrepreneur, a sole proprietor of an Internet based business who makes money through creating an innovative customer value, taking risk, and turning problems to opportunities.

Web 2.0

Describes web sites that use technology beyond the static pages of earlier web sites. A Web 2.0 site may allow users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, and mashups.

Web Conferencing

Refers to a service that allows conferencing events to be shared with remote locations. These are sometimes referred to as webinars or, for interactive conferences, online workshops. The service allows real-time point-to-point communications as well as multicast communications from one sender to many receivers. Applications for web conferencing include meetings, training events, lectures, or short presentations.


Short for Web-based seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web. A key feature of a Webinar is its interactive elements -- the ability to give, receive and discuss information. Contrast with Webcast, in which the data transmission is one way and does not allow interaction between the presenter and the audience.


A media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet.