History and Background. What is your background and previous experience?  Where did the idea for the company come? When did the company begin operations?  What exactly does the company do? What is your long-term vision for the company?  How has it been funded to date?  Where does it stand today?

Products and Technology. What, specifically, are the company’s products and what, if any, proprietary technologies are used to make them?  What do the products do?  What makes the products unique or special? Why would the customer buy these products? How much better are they than other solutions? Are there patents?

Markets. What specific problem do the products solve, for whom?  That is, who specifically is the customer? Why is the problem important?  Why will the customer buy our product? What growth is expected in this market?

Competition. How else can the customer solve the problem our products solve?  What are the alternatives?  How do we compare to each?  Why are we better?

Management. Who is presently involved in managing the company?  What are their credentials?  Why will they be able to build a successful company?  If not all management spots are filled, what is the plan for filling them?

Business Strategy. What are the important strategies for building the business?  What kind of business will it be? What is the business model? What are the significant risks to your business?

Manufacturing. What special issues relate to manufacturing the product(s)?  Are there any special materials or processes, any proprietary process? What investment is required to set up manufacturing, and for what capacity?

Finances. What kind of revenues can the business produce, on an annual basis, over the next five years? Profits? How will the investor get his money back?  Will it be through an IPO?  Acquisition?  When?

Summary of the Opportunity. Summarize why there is an opportunity to build a new, successful company.  Why is this an exciting opportunity?  Why is it an exciting investment opportunity?  What kind of value might the company have in the future?