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Innovation, Innovation Management, Innovation, Innovation Management, Innovation, Innovation Management Innovation Leader
Leading innovation is a delicate and challenging
process. You need to encourage expansive
out-of-the-box thinking to generate new ideas,
but also filter through these ideas to decide
which to commercialize. Use a balanced
"loose-tight" style of leadership for this
purpose. Loose-tight leadership alternates the
creation of space for idea generation and free
exploration with a deliberate tightening that
selects and tests specific ideas for further
investment and development. Looseness usually
dominates the early stages of the innovation
process; in the later stages, tightening becomes
more important to scrutinize the concepts and
bring the selected ones to the market.
A
balanced approach is essential to loose-tight
leadership. Those who remain loose too long
generate plenty of ideas but have difficulty
commercializing them. Those who lock into the
tight mode choke off all but most obvious ideas,
thus confining innovation to incremental line
extensions of existing products that add little
value.
Every
one of your employees can be more creative if
you encourage them and show how to do it. We
were all imaginative as children, but gradually
many of us have our creative instincts ground
down by the daily routine. With proper training,
your employees can develop skills in asking
searching questions, adapting, brainstorming,
systemic thinking, and thus rediscover their
imagination.
"It is
really dangerous if everyone in a company starts
thinking the same way", writes Michael Dell,
Chairman and CEO of the Dell Computer
Corporation. "The danger comes when you fall
into the trap of approaching problems too
similarly. You can encourage your people to
think about your business, your industry, your
customers innovatively. Ask a different question
- or word the same question in a different way.
By approaching a problem, a response or an
opportunity from a different perspective, you
create an opportunity for new understanding and
new learning. By questioning all the aspects of
our business, we continuously inject improvement
and innovation into our culture."
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