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To survive in the new
competitive environment, no enterprise can afford to stand
still. In today's knowledge-driven world, new technologies
appear at shorter and shorter intervals. Innovation thus should
be not a one-off event, but a continuous response to changing
circumstances. Sustainable innovation system doesn't not just
help to solve a problem but creates a new capacity, opening up
opportunities for further innovation.
Innovation is the
conversion of knowledge into new products, services, processes,
strategies or business models. It should not be limited to
development of new products only. New processes and methods can
be more powerful in helping you to win sustainable competitive
advantage. All have to be open to new ideas, new ways of
working, new tools and equipment, and be able to absorb and
benefit from them. A policy to enhance innovation must be
present in a modern enterprise policy as one of its main
components.
No-one can predict
the future. You can however discover the secrets of the present.
Innovation is not about taking risk or predicting the future
– it's about
focusing on the opportunities of the present. Understand the
present, study what is known and turn this knowledge into future
opportunities.
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