6Ws of Corporate Growth
 

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6Ws of Corporate Growth

 

 

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Ten Rules for Building a Sustainable Growth Business
1.

Believe in your vision and your business. Commit to it. If you – and your people – love what you do, you'll try to do it the best you possibly can.

2.Define shared values and let values rule. Find people who are competent and care about the company’s business.
3.Build and synergize corporate capabilities. Focus on distinctive capabilities that cannot be copied by your competitors.
4.Focus on and care about your customer. Create a customer-centric business model, stay close to your customers, listen to them and partner with them to create superior customer value.
5.Create a winning organization.  Cultivate leaders. Create hot teams, inspire, energize, and empower employees. Create an adaptive organization. Build a growth culture. Search for synergies. Leverage diversity.
6.Reinvent your business continually. Work on your business. Set stretch goals. Search for new opportunities. Facilitate cross-pollination of ideas. Make brainstorming a religion.
7.Be the market leader – introduce disruptive products. Surprise markets and competitors.  Encourage creativity and radical idea generation. Challenge assumptions, break rules. Insulate radical innovation projects from corporate bureaucracy. Allow experimentations. Give people freedom to fail.
8.Live speed. Build a fast company. Make fast decisions. Simplify everything. Eliminate bureaucracy. Pursue opportunities faster than your competitors.
9.Institutionalize innovation. Establish culture supporting innovation, innovation processes and metrics. Create cross-functional teams driving innovation, provide strategic alignment and necessary resources.
10.Make business fun. Business today is about passion, fun, and winning. Make fun part of your culture. Establish creative chaos environment. Celebrate success.