① Beware of personal roadblocks to change

② Be or use a credible, top quality source

③ Know your audience, use the right channel to reach them




④ Align your main message with core beliefs and values of the person/s you want to persuade

⑤ Know what, when and how to say; repeat your key points

⑥ Ensure right understanding, ask the audience to repeat in their own words what they are going to do.

⑦ Follow through, see that the persuaded ones do what you wanted them to do.





Vadim Kotelnikov quotes

TALE of Persuasion: Trusted source + internal Acceptance + clear Logic + Emotional appeal  >>>

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