Before Negotiations




Adopt Win-Win mindset as your life and business philosophy and make Win-Win thinking a habit. Have an obligation to help your counterparts in negotiations come out winners if you want to achieve a wise agreement and build strong, durable, win-win relationships.


To others “winning” means “defeating”,
To me “Win-Wins” are greater deals.
While always with myself competing,
I strive that everybody wins...



Prepare to win wisely and to achieve a great win-win outcome. Play a strategic simulation game, such as Innovation Brainball (Innoball) , to anticipate conflicting strategic intentions and invent outside-the-box solutions that result in long-term rewarded collaboration.

Begotiations: Prepare to Win Wisely, play simulation game INNOBALL, Vadim Kotelnkov advice







During Negotiations




Agree on a common desire to achieve mutual benefit and maintain good long-term relationship.

Focus on long-term mutual gain and be ready to make sort-term tactical changes in your plan if they help to achieve strategic success.

Negoatiation quotes Partner Dance Vadim Kotelnikov Денис Котельников


How To Understand People empathy quotes become them Vadim Kotelnikov Денис Котельников  

If you want your message to hit the target, make an adjustment to the wind.

Take different strategic perceptual positions. When you think Inside-Out, don't forget to think Outside-In as well if you want to move farther and faster in Win-Win negotiations.

To know your counterparts, become them.

Separate the people from the problem.




When you face a major road block during negotiations, ask learning SWOT questions jointly to identify strong and weak points of the current situation, threats of not finding a good solution, and opportunities the both sides could pursue to achieve strategic success.

Negotiation Flexibility quotes learn from water flow around obstacles Vadim Kotelnikov


Negotiation advice how to sell outside the box solution, wind of opportunities, vadim Kotelnikov  

Apply 80/20 Strategic Thinking. To satisfy conflicting interests, find a solution where the both sides could win 80 points by losing just 20 points.