3 Levels of Corporate Culture

By: Edgar Shein

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  Surface Level
At this level,
Corporate Culture is both enacted and reinforced through visible appearances and behaviors, such as physical layouts, dress codes, organizational structure, company policies, procedures and programs, and attitudes.

Inspiring Culture: 5 Elements

  Middle Level
Here, culture is manifested through our beliefs and values.

Develop a 'Can-Do' Attitude

  Deepest Level
At this level
, culture is manifested through basic assumptions – our long-learned, automatic responses and established opinions.  >>>

Cultural Differences


 "A common metaphor for culture is the iceberg. Icebergs float on top of the water and are visible to the eye, but beneath the surface they may extend hundreds of feet and can be significantly larger than what’s visible above water. As a metaphor for organizational culture, the part of the iceberg above the surface is the visible culture, including such things as the stated vision, mission and values, organizational charts, policies and procedures, and formal processes."  ~ Soren Kaplan


Jack Welch advice

Culture drives great results.

Jack Welch


Larry Page success advice

It's important that the company be a family.

When you treat people that way,

you get better productivity.

Larry Page




Richard Branson advice

There’s no magic formula for great company culture. The key is just to treat your staff how you would like to be treated.

Richard Branson


Steve Jobs advices

Building a very strong company and a very strong foundation of talent and culture in a company is essential to making great products.

Steve Jobs


Tom Kelley innovation advice

Create hot teams, not dull teams. A hot team is infused with purpose, personality, and a great passion about doing great things together.

Tom Kelley


High-performing team culture, Vadim Kotelnikov