| |
Marketplace, including
social media, and especially
Instagram, is full of me-tooers who compete in a Red
Ocean full of look-alikes who tell you the same story
and buy fake 'likes' and fake followers to look
credible.
True entrepreneurs are
original. They
are
proactive innovators. They
love to innovate and
amaze consumers with radically new solutions,
content, services,
products and technologies. They create their
own market niche − a new
Blue Ocean − where they have no direct competitors
and and don't need to compete on cost. They earn
much higher profits because, being unique, they can
charge in terms of customer value, not cost. |
