"Advertising is
an expensive way for one person talk to another."  
~ Tim Bell

"Half the money I spend on advertising is wasted;
the trouble is I don't know which half."
~ John Wanamaker

 

Collin Barrow, Robert Brown and Liz Clarke,  the authors of The Business Enterprise Handbook, offer the following advertising checklist.

  • Have you determined the most cost-effective advertising media for your business?  >>>

  • Do you budget annual sums or a percentage of sales for advertising?

  • What increase in sales do you expect to achieve for every extra dollar spent on advertising?

  • What is your average cost per sales lead from advertising?

  • Is direct mail, ad targeting, telemarketing, affiliate marketing, or your web site effective in securing new customers for you?  >>>

"Doing business without advertising is like winking at a person in the dark.
You know what you are doing, but no one else does!"
~ Steuart Henderson Britt

  

  
Dale Carnegie advice

People do not like to be sold

but they do like to buy.

Dale
Carnegie

Konosuke Matsushita advices

Donít sell customers goods that they are attracted to; sell them goods that will benefit them.  >>>

Konosuke Matsushita

Panasonic

Peter Drucker advice

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

Business Guru

Seth Godin advice

Ignite consumer networks and then get out of the way and let them talk >>>

Seth
Godin

Vadim Kotelnikov advice quotes

Don't sell products, help your customers succeed and thrive >>>

Vadim Kotelnikov

1000ventures