The 4 Ps of Marketing Strategy

Product, Pricing, Promotion, Placement


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Vadim Kotelnikov

By: Vadim Kotelnikov

Inventor and Founder

Ten3 Business e-Coach


InsBeCo,   Success360

Innovarsity,   Fun4Biz


  1. Product strategies

    Create Customer Value: 10 Matsushita Lessons

  2. Pricing strategies

    • Defining the value of the product to the customer and pricing in terms of value rather than cost

    • Selecting the pricing strategy (skimming, market penetration, comparable pricing, etc.)

    • Creating extra benefits (smart discounting, premium pricing, free services, etc.)

  3. Promotional strategies

    • Selecting the most effective marketing strategies (emotional, experiential, public relations, buzz marketing, etc.) and/or designing radically new creative marketing approaches

    • Branding, creating customer value proposition, unique selling proposition (USP), and the public relations brief

    • Specifying the advertising methods (product endorsement,  product placement, hidden imagery) platform, and media; choosing product placement channels (sitcoms, soap operas, magazines, etc.) and selecting the relationships with the producer (reducing the cost of production, placing products deliberately into productions in exchange for fees, etc.)

The Art of Selling: 3 Pillars

  1. Placement strategies

    • Specifying geographic region or industry and how the environment in which the product is sold in can affect sales.

    • Specifying the market segment (teenagers, adults, families, business people, etc.)

    • Choosing the distribution channels (point-of-sale placement, retaining, online selling, etc.) and deciding the levels of customer service.



Winning Customers (Ten3 Mini-course)


Marketing Strategy

22 Laws of Marketing

Creative Marketing

Emotional Marketing


Internet Marketing

Marketing Quotes

Customer Success 360

4 Steps of Your Differentiation Strategy

7 Tips for Effective Positioning

Effective Selling

4 Secrets for Selling Value Instead of Price

Selling By Coaching

Irresistible Sales Communicator



Free Micro-course

10 slides

Winning Customers




6 Smart & Fast Mini-courses

445 slides with executive summaries