Breaking the Rules

So what separates  extraordinary entrepreneurial leaders from proponents of the status quo?

They break the rules. Except, not in an arbitrary or capricious way.

When you look at examples of extraordinary leadership, like the Founding Fathers of the United States or Jack Welch of GE, certain practices or principles become apparent.



To start, there is a declaration of what the future will be.

There is also a purpose, something to stand for. And finally, there is a clearly articulated commitment.


Konosuke Matsushita advices

Companyís vision must be driven by 
the aspirations of its customers. 

Konosuke Matsushita



Change Management  >>  3 Levels



 A powerful declaration
can create a quantum leap in an organizationís performance. It is the willingness to put yourself on the line and say what the future will be, instead of being at the mercy of whatever the future brings. At the same time, when you declare an intention to accomplish something you have never accomplished before, you simultaneously create a
problem. To some, that problem looks like something to avoid at any cost. To others, it looks like an opportunity to uncover what is missing between where they are and where they want to be. By declaring what the future will be, you open a path for people.


Vadim Kotelnikov quotes

Leadership is about creating powerful human currents moving enthusiastically and creatively in the right direction.




A stand
is similar to a purpose. It is what unites people in the face of putting something at stake. It is what they rally around and for. It is what people want to be part of now and in the future. It creates the consciousness or value system. When you clearly state what you stand for, itís as if you have created a platform where others can stand with you. For example, Ghandi stood for achieving freedom and justice by non-violent means, and millions of people joined him in this stand.

A clearly defined commitment
helps people understand whom they have to become to build a legacy. In essence, people become the accomplishment. When people become their accomplishment, it empowers them to take the appropriate



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