Business Skills


Corporate Leader

Corporate Leadership

Steve Jobs' 12 Rules of Success


Steve Jobs Quotes and Inspirational Lessons

Lessons from Steve Jobs, Founder of Apple Computers

Executive Summary by Vadim Kotelnikov

Steve Jobs was one of the most successful entrepreneurs of our generation. His success story is legendary. Put up for adoption at an early age, dropped out of college after 6 months, slept on friends’ floors, returned coke bottles for 5 cent deposits to buy food, then went on to start Apple Computers and Pixar Animation Studios.

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  1. Do what you love to do.   Find your true passion. Do what you love to do a make a difference! The only way to do great work is to love what you do.

The Power of Passion

  1. Be different.   Think different. "Better be a pirate than to join the navy."

  2. Do your best. Do your best at every job. No sleep! Success generates more success. So be hungry for it. Hire good people with passion for excellence.

  3. Make SWOT analysis.   As soon as you join/start a company, make a list of strengths and weaknesses of yourself and your company on a piece of paper. Don't hesitate in throwing bad apples out of the company.

  4. Be entrepreneurial  Look for the next big thing. Find a set of ideas that need to be quickly and decisively acted upon and jump through that window. Sometimes the first step is the hardest one. Just take it! Have the courage to follow your heart and intuition.

Entrepreneurial Leader: 4 Specific Attributes

  1. Start small, think big.   Don't worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. "I want to put a ding in the universe,” reveal Steve Jobs his dream.

  1. Strive to become a market leader.   Own and control the primary technology in everything you do. If there's a better technology available, use it no matter if anyone else is not using it. Be the first, and make it an industry standard.

3 Strategies of Market Leaders

  1. Focus on the outcome.   People judge you by your performance, so focus on the outcome. Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. Advertise. If they don't know it, they won't buy your product. Pay attention to design. "We made the buttons on the screen look so good you'll want to lick them." "Design is not just what it looks like and feels like. Design is how it works."

  2. Ask for feedback.   Ask for feedback from people with diverse backgrounds. Each one will tell you one useful thing. If you're at the top of the chain, sometimes people won't give you honest feedback because they're afraid. In this case, disguise yourself, or get feedback from other sources. Focus on those who will use your product – listen to your customers first.

  3. Innovate.   Innovation distinguishes a leader from a follower. Delegate, let other top executives do 50% of your routine work to be able to spend 50% your time on the new stuff. Say no to 1,000 things to make sure you don't get on the wrong track or try to do too much. Concentrate on really important creations and radical innovation. Hire people who want to make the best things in the world. You need a very product-oriented culture, even in a technology company. Lots of companies have tons of great engineers and smart people. But ultimately, there needs to be some gravitational force that pulls it all together.

  4. Learn from failures.   Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

The Jazz of Innovation: 11 Practice Tips

  1. Learn continually.   There's always "one more thing" to learn! Cross-pollinate ideas with others both within and outside your company. Learn from customers, competitors and partners. If you partner with someone whom you don't like, learn to like them – praise them and benefit from them. Learn to criticize your enemies openly, but honestly.





Do What You Love To Do and Make a Difference

Sell Dreams and Emotional Benefits

Business Leader 360

Steve Jobs vs. Others

25 Lessons from Jack Welch

10 Lessons from Konosuke Matsushita

10 Rules for Building a Successful Business

Entrepreneurial Leadership

Quotes by Great Corporate Leaders

Be Different and Make a Difference!

50 Success Advices from Great Achievers

Cherish Your Vision

Entrepreneurial Creativity

Taking Action


Rules for Business Success

10 Rules for Building a Great Business

5 Keys To Building a Great Company

Strategies of Market Leaders

Apple's New Business Models and Value Innovation

Venture Strategies

Fast Company

Radical Innovation

New Product Development

New-To-The-World Product Development

New Product Design

Listening To Your Customers

Innovation Management

Customer-driven Innovation: 7 Practice Tips

The Jazz of Innovation