Jazz of Innovation

Innovation Practice Tips

By: IIDEO, the World's leading product design company


Tao of Value Innovation

  • Observe people, customers and non-customers, especially enthusiasts.

  • Play with your physical workplace in a way that sends positive "body language" to employees and visitors.

  • Think "verbs", not "nouns" in your product and service offerings so that you create wonderful experiences for everyone who comes into contact with your company or brand.

  • Break rules and "fail forward" so that change is part of the culture, and little setback is experienced.

Inspiring Culture

  • Stay human, scale your organizational environment so that there's room for hot teams to emerge and thrive.

  • Build bridges from one department to another, from your company to your prospective customers, and ultimately from the present to the future.

New Product Development

Innovation Practice Tips

Keeping Eyes Open for Inspiration

Trend Spotting Tips

Why New Products Fail?

New-To-The-World Product Development

Tips for Fostering Combinations

6 Powerful Inventive Thinking Techniques

TRIZ 40 Principles


New Product Design

Shifting To New Approaches: 7 Reasons

Innovation Is Love


The Jazz of Innovation

11 Practice Tips

Managing Innovation by Cross-functional Teams


Freedom To Fail

The Fun Factor

Make Business Fun

Value Innovation

10 Commandments of Innovation

Customer-driven Innovation: 7 Practice Tips

Listening To Your Customers


6 Barriers To Creative Thinking and Innovation


  1. The Art of Innovation., Tom Kelley

  2. The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization, Tom Kelley