Observe people, customers and non-customers, especially enthusiasts.

Play with your physical workplace in a way that sends positive "body language" to employees and visitors.

Think "verbs", not "nouns" in your product and service offerings so that you create wonderful experiences for everyone who comes into contact with your company or brand.

Break rules and "fail forward" so that change is part of the culture, and little setback is experienced.

Stay human, scale your organizational environment so that there's room for hot teams to emerge and thrive.

Build bridges from one department to another, from your company to your prospective customers, and ultimately from the present to the future.