Jazz of Innovation

Keeping Eyes Open for Inspiration


the World's leading product design company

  • Develop empathy for diversified consumers' needs, even if those consumers are very different from yourself, if you want to anticipate their interests and needs. The best products embrace people's differences.


  • Practice focused and insightful observation of right people those who do things a little differently in motion, in their natural settings; combine careful watching with occasional well-chosen "why?" questions.

Jazz of innovation: 11 practice tips

Inspiring Culture

  • Make cross-pollination an integral part of your workplace expect to find answers from unusual places, cross-train, change hats, spark people to think beyond the norm.

  • Encourage boyish pranks and wild play in the office they don't just pump up the team, but also create an atmosphere where you naturally take chances and solve problems.

SMART INNOVATION (Ten3 Mini-course)


New Product Development

Why New Products Fail?

Shifting To New Approaches: 7 Reasons

6 Powerful Inventive Thinking Techniques

TRIZ 40 Principles


New Product Design


6 Barriers To Creative Thinking and Innovation

Creative Problem Solving (CPS)

Lateral Thinking

Thinking Outside-the-Box


Entrepreneurial Creativity

Be Different and Make a Difference!

The Jazz of Innovation

11 Practice Tips

Innovation-friendly Culture

Inspiring Culture

Managing Innovation by Cross-functional Teams


The Fun Factor

Make Business Fun

Innovation Strategies

Spotting Trends

Innovation Practice Tips

Value Innovation

Creative Customer Value

Listening To Your Customers

Observing People

Customer Partnership

Idea Management

Trend Spotting Tips

Cross-pollination of Ideas

Creativity Management


Asking Searching Questions

Corporate Leader

Leading Innovation

How To Lead Creative People

Inspirational Leadership: 10 Roles





  1. The Art of Innovation, Tom Kelley

  2. The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization, Tom Kelley