Innovation:

Value Innovation

Customer-driven Innovation

7 Practice Tips

By: Vadim Kotelnikov

Founder, Ten3 Business e-Coach – Inspiration and Innovation Unlimited!

 

   

"You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them."  ~ John Romero

 Best Innovation Site - Ten3 Business e-Coach by Vadim Kotelnikov

 
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"I never perfected an invention that I did not think about in terms of the service it might give others... I find out what the world needs, then I proceed to invent."

~ Thomas Edison

 

Customer-Driven innovation is not a one-time event. It's a philosophy, a mindset, and a habit.

You should love your customers, care about them, and live this principle daily if you wish to keep creating an innovative customer value, developing attractive product designs, and ultimately win the value innovation competitive game.

  1. Observe people to understand hidden and unarticulated customer needs.

  2. Live your customer's life, "walk a mile in the shoes of your customer".

     

  3. Involve everyone, require every person, regardless of their position, to spend time on customer contact and services activities. Ask all your employee to get on board with customer-driven innovation and value innovation. Encourage experimentation and risk taking.

  4. Involve customers in testing the prototype of your new product.

  5. Help your employees to understand the customer's needs by involving them in listening to customer feedback after a new product launch.

  6. Watch how the customers use your product to learn what works and what doesn't work.

  7. Ingrain customer-driven innovation in your corporate culture and operations so deeply that is becomes a part of DNA of your company.

 

 

 

 

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