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Customer-Driven
Innovation is not a
one-time event. It's a philosophy, a mindset, and a habit. You
should live this principle daily if you wish to
keep creating an innovative customer value, developing attractive
product designs, and ultimately win the
value innovation competitive game.
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Observe people to
understand hidden and
unarticulated customer needs.
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Live your customer's life,
"walk a mile in the shoes of your customer".
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Involve everyone, require
every person, regardless of their position, to spend time on
customer contact and
services
activities. Ask all your employee to get on
board with customer-driven
innovation
and value innovation. Encourage
experimentation and risk taking.
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Involve customers in
testing the
prototype of your
new product.
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Help
your employees to understand the customer's needs
by involving them in
listening to customer feedback
after a new product
launch.
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Watch
how the customers use your product to learn what
works and what doesn't work.
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Ingrain customer-driven innovation in your
corporate culture and operations so deeply that is
becomes a part of DNA of your company.
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