Different and Make a Difference!
Do What You Love To Do and Make a
Achieve MUCH MORE!
Think digital, act
Thinking digital means that companies should use all the
digital tools at its disposal – computers, web sites, instruments,
whatever – to create great products.
But companies should act analog
– that is, they must remember that the purpose of innovation is not
cool products and cool technologies but happy people.
is a decidedly analog goal.
Never ask people to do
what you wouldn't do
This is a great test for any company.
Suppose a company invents the world's greatest mousetrap. It murders
mice better than anything in the history of mankind – in fact, it's
nuclear powered. The problem is that the
customer needs a PhD to set
it, it costs $500,000, and has to drop off the dead, radioactive
mouse 500 miles away in the middle of the desert. No one at the
company would jump through those hoops – it shouldn't expect
customers to either.
Don't let the bozos
grind you down
The bozos will tell a company that what it's
doing can't be done, shouldn't be done, and isn't necessary. Some
bozos are clearly losers – they're the ones who are easy to ignore.
The dangerous ones are rich, famous, and powerful – because they are
so successful, innovators may think they are right. They're not
right; they're just successful on the previous curve so they cannot
comprehend, much less embrace, the next curve.