|
By:
Dan Lok
I get a lot of questions
from my customers about what they should do with chronic
refunders, people that always want a refund after buying
your products.
You know what I talking about,
the people who've decided to refund your product even before
buying.
Now one of the ways that I run my
business is that I choose who I want to deal with.
I don't do business with just
anyone
–
I am very selective of whom I want to sell to. Here is
what I mean.
One of the policies I have is this.
I tell my assistant, whenever we get a refund request
for one of my products we sell for example, to ask the person
why they're refunding the product. If it's a legitimate reasons,
then we give them their money back. We're still friends. No
hard-feelings whatever. However, if we sense the person is a
chronic refunder, I'll have Maisy ban the person from
making any future purchases from us.
And by the way, I don't care what product you offer,
you'll get a refund request, even if you are God.
Seriously, if God made a book about "How To Get Into
Heaven", he would probably get a 5% refund rate.
It is normal, but it is not OK I think. So, the way I
deal with it is this.
-
I
get rid of them. I don't want refunders, tire kickers, or
looky lookers on my list because they waste my time. So I
take them off my list. Seriously.
-
I
also ban them from buying my products in the future by
entering their IP address into my 1ShoppingCart account.
This way they can't buy my products anytime in the future.
-
I
ban them from opting into my list again. Period. So I never
have to deal with them again.
Does
that sound harsh? Maybe. One thing I've learned is customers are
replaceable. If
they don't appreciate my product screw 'em because I know what I
have to offer.
I am not here for everybody, I am
just here for somebody.
Heck,
why would you try to help someone who don't appreciate what you
have to offer anyway? It makes no sense.
Some
people even have the nerve to return the product after five
minutes.
Well,
it is obvious as hell they haven't read the book or tried
anything I recommend.
They are not winners, they are
losers.
I want
winners
on my list.
I
only want doers, players; I want a small tight group of people
that trust me and like what I have to say.
And
don't be afraid of offending someone; get rid of all these looky
lookers.
Get
them out of your life as quickly as you can. You will end up a
winner, because you will only work with the people that
recognize what you have to offer and appreciate it.
You'll make more money with less effort and less stress and yes,
you'll also be happier.
Money Talks,
Bullshit Walks! |