I get a lot of questions
from my customers about what they should do with chronic
refunders, people that always want a refund after buying
You know what I talking about,
the people who've decided to refund your product even before
Now one of the ways that I run my
business is that I choose who I want to deal with.
I don't do business with just
I am very selective of whom I want to sell to. Here is
what I mean.
One of the policies I have is this.
I tell my assistant, whenever we get a refund request
for one of my products we sell for example, to ask the person
why they're refunding the product. If it's a legitimate reasons,
then we give them their money back. We're still friends. No
hard-feelings whatever. However, if we sense the person is a
chronic refunder, I'll have Maisy ban the person from
making any future purchases from us.
And by the way, I don't care what product you offer,
you'll get a refund request, even if you are God.
Seriously, if God made a book about "How To Get Into
Heaven", he would probably get a 5% refund rate.
It is normal, but it is not OK I think. So, the way I
deal with it is this.
get rid of them. I don't want refunders, tire kickers, or
looky lookers on my list because they waste my time. So I
take them off my list. Seriously.
also ban them from buying my products in the future by
entering their IP address into my 1ShoppingCart account.
This way they can't buy my products anytime in the future.
ban them from opting into my list again. Period. So I never
have to deal with them again.
that sound harsh? Maybe. One thing I've learned is customers are
they don't appreciate my product screw 'em because I know what I
have to offer.
I am not here for everybody, I am
just here for somebody.
why would you try to help someone who don't appreciate what you
have to offer anyway? It makes no sense.
people even have the nerve to return the product after five
it is obvious as hell they haven't read the book or tried
anything I recommend.
They are not winners, they are
on my list.
only want doers, players; I want a small tight group of people
that trust me and like what I have to say.
don't be afraid of offending someone; get rid of all these looky
them out of your life as quickly as you can. You will end up a
winner, because you will only work with the people that
recognize what you have to offer and appreciate it.
You'll make more money with less effort and less stress and yes,
you'll also be happier.
Quick Turn Marketing
A former college dropout,
Dan Lok transformed himself from a grocery bagger in a
local supermarket to a multi-millionaire. Dan came to
North America with little knowledge of the
language and few contacts. Today, Dan is one of the most
sought-after business mentors on the Web, as well as a
best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert. To find out
what Dan is up to now, visit him at
Case in Point
Anwar from Saudi Arabia purchased online a US$500-worth e-product, containing
about 3,000 pages.
asked for refund immediately, claiming that he had been able
to "make power evaluation of the product within one minute."
The product is a Zip file. Just unzipping and installing it takes more than
Case in Point
Joe Azzi from Saudi Arabia registered as an affiliate with a
Seller of Internet products. The same day, his wife bought a
product from the Seller using Joe's affiliate link, so Joe
earned 30% commission. After some time, Joe asked for refund
on behalf of his wife. Thus, he would get the product for
free and keep the commission
– a double loss for the
Case in Point
Rohit Shyam from USA purchased online a
US$100-worth e-product and asked for refund immediately.
He claimed that the product had not been
updated since 2001. (Actually,
the product was released in 2005).
Further, he claimed that some critical
information was missing. (Actually,
simple two-line-long user instructions in bold letters were provided to help customers
to find this information).
And so on... Nothing creative.