1. Dream Big Dreams

2. Develop a Clear Sense of Direction

3. See Yourself As Self-Employed

4. Do What You Love To Do

5. Commit to Excellence

6. Work Longer and Harder

7. Dedicate Yourself to Lifelong Learning

8. Pay Yourself First

9. Learn Every Detail of the Business

10. Dedicate Yourself to Serving Others

11. Be Absolutely Honest With Yourself and Others

12. Set Priorities and Concentrate Single-mindedly

13. Develop a Reputation for Speed and Dependability

14. Be Prepared to Climb From Peak to Peak

15. Practice Self-Discipline In All Things

16. Unlock Your Inborn Creativity

17. Get Around The Right People

18. Take Excellent Care of Your Physical Health

19. Be Decisive and Action Oriented

20. Never Allow Failure To Be An Option

21. Pass the "Persistence Test"

Case Studies

Amazon.com: New Business Model