Entrepreneur
High-Growth Firm
15 Rules for Entrepreneurial Success
By: Estee Lauder
Estée Lauder founded the Estée Lauder company in 1946 armed with four products and an unshakeable belief: that every woman can be beautiful. Today, more than 60 years later, that simple notion has literally changed the face of the beauty business.
Find the proper location.
When you’re angry, never put it in writing.
You get more bees with honey.
Keep your own image straight in your mind.
Keep an eye on the competition.
Divide and rule.
Learn to say no.
Trust your instincts.
Act tough.
Acknowledge your mistakes
Write things down.
Hire the best people.
Break down barriers.
Give credit where credit is due.
Train the best sales force.
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