Enterprise Strategy Defined
Strategy is a set of decisions and actions
aimed at gaining a
sustainable competitive advantage.
Role of Enterprise Strategy
are those that focus their efforts strategically. Strategy should be a
stretch exercise, not a fit exercise.
To meet and exceed
customer satisfaction, your business team needs to follow an overall
organizational strategy. A successful strategy
adds value for the targeted customers over the long run by consistently
meeting their needs better than the competition does.
Strategy is the way in which a
company orients itself
towards the market in which it operates and
towards the other companies in the marketplace against which it
competes. It is a plan an organization formulates to gain a
sustainable advantage over the competition. The central strategic issue:
why different companies, facing the same environment, perform differently.
Corporate strategy seeks to
synergies by sharing and coordinating staff and other resources
across business units, investing financial resources across business units,
and using business units to complement other corporate business activities.
Strategy answers the following
Enterprise strategy is an
agreed-on guide to action that should lead business to success in the
marketplace by satisfying customer needs better than the competition does.
Strategy formulation is the major task for the company entrepreneur and CEO,
but it is the task of middle managers and project managers to
carry this strategy out and turn it into results.
Sustainable growth strategy
short-term results against long-term
Evolution of a Successful Strategy
Strategy should by
change constantly in order to contend with external turbulences.
Experimenting with new strategies is important. Constant testing, adaptation
and building on what is found to be successful with customers is the way
ahead, especially when you are trying to re-invent the value provided, or
the way it is produced and delivered.