Sun Tzu's 'The Art of War'
is one of the world's best books on
strategy and competition. It was written in app. 500 B.C. and established
itself as the leading treatise on confronting and defeating opponents
For over twenty-five hundred years, it helped its
competitive advantage using the secrets of Sun Tzu. Its
competitive methods work extremely well. 'The Art of War', the first of the
military classic, offers a distinct philosophy on how to discover the path
to success. This philosophy works in any competitive environment where
people find themselves contesting with one another for a specific goal.
Going to War
You can fight a war for a long time or you
can make your nation strong. You can't do both.
Doing the right things at the start of war is
like approaching a woman. Your enemy's men must open the door. After that,
you should act like a streaking rabbit. The enemy will be unable to catch
Philosophy of Deception
Warfare is one thing. It is a philosophy of
When you are ready, you try to appear
When active, you pretend inactivity.
When you are close to the enemy, you appear
When far away, pretend you are near.
If the enemy
has a strong position, entice him away from
If the enemy is confused, be decisive.
If the enemy is solid, prepare against him.
If the enemy is strong, avoid him.
If the enemy is angry, frustrate him.
If the enemy is weaker, make him arrogant.
If the enemy is relaxed, make him work.
If the enemy is united, break him apart.
Attack him when he is unprepared. Leave when he least expects it.
Your will find a place where you can win. Don't pass it by.