"We learned to
identify our core strengths," says
Michael Dell, Founder of
“We wanted to earn a reputation for providing
customer service, as well as great products.
Engaging the entire company – from manufacturing to
engineering to sales to support staff – in the process of
understanding customer requirements became a constant focus of
management, energy, training, and employee education.“ ...
global competitive advantage is based on a corporate philosophy
known as the
Production System (also known as
aimed at systematic elimination of 7 wastes – overproduction,
waiting, transportation, inventory, motion, over-processing,
defective units – and the implementation of the concepts of
continuous flow and customer pull. The system depends also on a
human resources management policy that
stimulates employee creativity and loyalty but also on a
highly efficient network of
and components manufacturers...
Sustainable Competitive Advantage
Corning keeps it's customers, such as Nortel Networks,
end-users, such as AT&T, as well as OEM suppliers well informed
product development plans. It uses
road-mapping as a
co-innovation tool that allows customers and suppliers to work
together to build products...