By: Thomas Peters and Robert Waterman


  1. Bias towards action

  2. Simple form, lean staff

  3. Continued contact with customers

  4. Productivity improvement via people  Kaizen Mindset

  5. Operational autonomy to encourage entrepreneurs

  6. Stress on the key business values

  7. Emphasis on doing what they know best ("sticking to the knitting")

  8. Loose-tight controls