Sustainable Growth

Balanced Business

Look At Your Company From Outside-In As Well As Inside-Out


By: Masaaki Imai

Masaaki Imai established the Kaizen Institute to help Western companies introduce kaizen concepts, systems and tools. His book on Japanese management, Kaizen: The Key to Japan's Competitive Success. is an international bestseller translated into 14 languages.

Understand what's going on in the real world ask these searching questions relentlessly:

  1. What's happening in your marketplace?

  2. How the needs are changing?

  3. What's causing the changes?

  4. Where are the resulting opportunities?

Having answered the above questions, work backward:

  1. What needs do you satisfy now?

  2. What need could you satisfy now? In future?

  3. What's the gap between them and what you do now, and how to bridge it?

  4. What advantages and internal capabilities do you have? What advantages and capabilities do you need to create?

  5. What old competencies do you need to deemphasize?


Smart Executive

Business Architect

The Tao of Customer Value Creation

Customer Care

Knowing Your Customer

Value Innovation

Customer Partnership

Competitive Strategies

Sustainable Competitive Advantage

3 Strategies of Market Leaders

Sustainable Growth Strategies

The Tao of Business Success

The Tree of Business

6Ws of Corporate Growth

Rules for Business Success

Resource-based View (RBV) of Firms

5 Keys To Building a Great Company

Systemic Innovation