"If I had asked the public what they wanted,
they would have said a faster horse."
"An established company which, in an age
demanding innovation, is not able to innovate, is doomed to decline and
"Some people create for fun; some under the gun.
Market leaders create for fun under the gun."
Yin and Yang of Value Innovation
"There is nothing that
cannot be achieved by firm imagination."
"The world is divided into two classes, those
who believe the incredible, and those who do the improbable."
experience has been that creating a compelling
new technology is so much harder
than you think it will be that you're almost dead when you get to the other
innovation did not always fit
comfortably together. That's
Managers are people who like order.
They like forecasts to come out as planned. In fact, managers are often judged
how much order they produce. Innovation, on the other hand, is often
disorderly process. Many times, perhaps most times, innovation does not turn out
as planned. As a result, there is tension between
"One machine can do the work of fifty ordinary
men. No machine can do the work of one extraordinary man."
"Creativity methods provide senior management
with a unique tool to tap into a massive organizational resource. Learning to
leverage the creative thinking skills of every individual, regardless of their
level, creates the sustainable competitive advantage every corporation is
"Never innovate to compete, innovate to
the rules of the game."
David O. Adeife
world is changing very fast. Big will not beat small anymore. It will be
fast beating the slow."
have always loved the
competitive forces in this business. I have meetings where
I spur people on by saying, "Hey,
we can do better than this. How come we are
not out ahead on that?" That's what keeps my job one of the most interesting in
Strategies: 2 Types
there in some garage is an entrepreneur who's forging a bullet with your
company's name on it. You've got one option now to shoot first. You've got to
out-innovate the innovators."
operative assumption today is that someone, somewhere, has a better idea; and
the operative compulsion is to find out who has that better idea, learn it and
put into action
every work of genius, we recognize our once rejected thoughts."
Ralph Waldo Emerson
winner is the chef who takes the same ingredients as everyone else and produces
the best results."
Edward de Bono
challenge isn't to keep your eye on big competitors. It's to pay attention to
distinguishes between a
leader and a follower."
Strategies of Market Leaders
not that I'm deliberately trying to shock people all the time. I'm just doing
things that are obvious to me. It's because the public doesn't understand my way
of thinking that they get surprised."
are not adopted automatically. They must be driven into practice with
Funds Required and Uses
better be capable of being
started small, requiring at first little money, few
people, and only a small limited market."
nothing to do with how many R&D dollars you have. When Apple came up with the
Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's
the people you have, how you're led, and how much you get it."
discover new treasures and take as
much as they can carry. Others follow and compete for whatever is left."
"Wealth flows directly from innovation
wealth is not gained by perfecting the known."
"We are always saying to ourselves... we have
to innovate. We got to
come up with that breakthrough. So long as you are using
your existing software... you don't pay us anything at all. So we're only paid
source of wealth and capital in this
new era is not material things. It is the human mind, the human spirit, the
human imagination, and our faith in the future."