Composed by: Vadim Kotelnikov

Founder, Ten3 Business e-Coach – inspiration and innovation unlimited!


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"If I had asked the public what they wanted, they would have said a faster horse." – Henry Ford

"An established company which, in an age demanding innovation, is not able to innovate, is doomed to decline and extinction." – Peter Drucker

"Some people create for fun; some under the gun. Market leaders create for fun under the gun." – Vadim Kotelnikov

Yin and Yang of Value Innovation

"There is nothing that cannot be achieved by firm imagination." – Japanese proverb

"The world is divided into two classes, those who believe the incredible, and those who do the improbable." – Oscar Wilde

"My experience has been that creating a compelling new technology is so much harder than you think it will be that you're almost dead when you get to the other shore." – Steve Jobs

"Managing and innovation did not always fit comfortably together. That's not surprising. Managers are people who like order. They like forecasts to come out as planned. In fact, managers are often judged on how much order they produce. Innovation, on the other hand, is often a disorderly process. Many times, perhaps most times, innovation does not turn out as planned. As a result, there is tension between managers and innovation." – Lewis Lehro

"One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man." – Elber Hubbard

"Creativity methods provide senior management with a unique tool to tap into a massive organizational resource. Learning to leverage the creative thinking skills of every individual, regardless of their level, creates the sustainable competitive advantage every corporation is striving for." – Jim O'Neal


"Never innovate to compete, innovate to change the rules of the game." – David O. Adeife

"The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow." – Rupert Murdoch

"I have always loved the competitive forces in this business. I have meetings where I spur people on by saying, "Hey, we can do better than this. How come we are not out ahead on that?" That's what keeps my job one of the most interesting in the world." – Bill Gates

Competitive Strategies: 2 Types

"Out there in some garage is an entrepreneur who's forging a bullet with your company's name on it. You've got one option now – to shoot first. You've got to out-innovate the innovators." – Gary Hamel

"The operative assumption today is that someone, somewhere, has a better idea; and the operative compulsion is to find out who has that better idea, learn it and put into action – fast." – Jack Welch

"In every work of genius, we recognize our once rejected thoughts." – Ralph Waldo Emerson

"The winner is the chef who takes the same ingredients as everyone else and produces the best results." – Edward de Bono

"The challenge isn't to keep your eye on big competitors. It's to pay attention to the innovators." – Dave Duffield

Marketing strategy

"Innovation distinguishes between a leader and a follower." – Steve Jobs

3 Strategies of Market Leaders

"It's not that I'm deliberately trying to shock people all the time. I'm just doing things that are obvious to me. It's because the public doesn't understand my way of thinking that they get surprised." – Takafumi Horie

"Good ideas are not adopted automatically. They must be driven into practice with courageous patience." – Hyman Rickover

Funds Required and Uses

"Innovations had better be capable of being started small, requiring at first little money, few people, and only a small limited market." – Peter Drucker

"Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it." – Steve Jobs

Financial Projections

SMART INNOVATION (Ten3 Mini-course)"Innovators discover new treasures and take as much as they can carry. Others follow and compete for whatever is left." – Vadim Kotelnikov

"Wealth flows directly from innovation… not optimization… wealth is not gained by perfecting the known." – Kevin Kelly

"We are always saying to ourselves... we have to innovate. We got to come up with that breakthrough. So long as you are using your existing software... you don't pay us anything at all. So we're only paid for breakthroughs." – Bill Gates

"The real source of wealth and capital in this new era is not material things. It is the human mind, the human spirit, the human imagination, and our faith in the future." – Steve Forbes

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10 slides

Innovation Is Love



Innovation vs. Operations

Radical vs. Incremental Innovation

Systemic Innovation: 7 Areas

The Art of Innovation: 9 Truths

DO's and DON'Ts of a Successful Innovator

Innovation Quotes at

Innovation Management

6 Barriers to Creativity and Innovation

Why New Products Fail?

Innovation System

Leading Innovation

Radical Project Management (RPM)


The Jazz of Innovation

Jazz of Innovation: 11 Practice Tips

Entrepreneurial Creativity

7 Lessons from Silicon Valley Firms

Innovation-friendly Organization

9 Signs of a Losing Organization

29 Obstacles To Innovation

Organizational Models that Support Innovation

Humorous Business Plans

How To Succeed In Innovation

Inspirational Business Plans

True Love